About Us

Making Impact Investing Simple and Honest

We started Impacta.io with a simple question: How do you know if your sustainable investments are actually making a difference?

It's a fair question. Many of us want our investments to do good in the world, not just generate returns. But the sustainable investing world can be confusing—full of vague promises and complex ratings that don't really tell you what your money is achieving. Some funds even engage in "greenwashing," making sustainability claims they can't back up.

We thought there had to be a better way. So we built one.

What We Do

At Impacta.io, we've developed a straightforward way to measure the real-world impact of investment funds. Our Measurable Impact Funds (MIFs) use clear metrics that show you exactly what your investment achieves—like the cost per metric tonne of CO2 emissions saved.

Think of it this way: instead of telling you a fund is "green" or giving it an arbitrary rating, we show you that every $X invested saves Y tonnes of carbon emissions. Real numbers. Real impact. No guesswork.

Why I Started This

Hi, I'm Jay Pazos, founder of Impacta.io. After spending over 20 years in finance—from hedge funds to blockchain ventures—I kept seeing the same problem: investors wanted to support positive change, but nobody could give them straight answers about what their money was actually accomplishing.

I realized we needed to apply the same mathematical rigor we use for financial returns to measuring social and environmental impact. That's why I developed our MIFER metric (Measurable Impact Fund Efficiency Ratio)—it's basically a way to compare different funds based on how much positive change they create per dollar invested.

"I believe everyone deserves to know the true impact of their investments. Whether you're investing your first $100 or managing billions, you should be able to see exactly what difference your money is making in the world. That's what we're building at Impacta.io—tools that turn good intentions into measurable results."

Our Approach

We keep things simple with three guiding principles:

1. Show, Don't Tell
We skip the marketing speak and show you the data. Our platform calculates the actual cost-effectiveness of positive outcomes, so you can see which funds deliver the most impact for your investment.

2. Access for Everyone
Whether you're an individual investor or managing a large portfolio, you get the same quality data and insights. Good information shouldn't be a luxury.

3. Evidence Over Everything
We love the passion behind impact investing, but passion alone doesn't create change. We give you the hard data to make informed decisions and maximize your positive impact.

Where We're Headed

Right now, we're a small team with big ambitions. We're working with forward-thinking fund managers and investors who share our belief that transparency isn't optional—it's essential.

As we grow, we're expanding our metrics beyond carbon to include biodiversity, water conservation, and social impact measures. We're also building partnerships with data scientists, sustainability experts, and financial professionals who want to be part of this change.

Our goal? To make impact measurement so normal and expected that "greenwashing" becomes impossible. We envision a world where checking a fund's impact metrics is as routine as checking its financial performance.

Join Us

If you're tired of wondering whether your sustainable investments are really sustainable, we're here to help. Our platform gives you the clarity and confidence to invest in line with your values—and know exactly what difference you're making.

Questions? Ideas? Just want to chat about impact investing? Drop us a line at Contact Us. We'd love to hear from you.