About Us
About Impacta
IMPACTA is a research organisation dedicated to investigating the synergies between impact and markets. We develop new metrics that quantify the real-world efficiency of impact-focused investments — measuring what traditional ESG ratings and corporate disclosures cannot.
Our work starts from a simple premise: impact should be measured with the same rigour as financial returns. For each research domain, we build a single efficiency ratio that answers the question investors actually need answered — how much positive outcome does one unit of capital produce?
Founder
Jay Pazos — CEO and Founder
- MBA, University of Chicago Booth School of Business
- Former McKinsey & Company
- 20 years in finance: fund management, family office advisory, institutional investment
- Published researcher in impact measurement and climate finance
What We Do
We develop data, metrics, and tools for impact-focused investors. Our research uses AI-driven methodologies to analyse primary data sources — product specifications, lifecycle assessments, regulatory filings, and academic research — calculating impact efficiency from first principles rather than relying on self-reported disclosures.
This bottom-up, product-level approach reveals vast differences in impact efficiency that conventional ratings miss entirely. Companies targeting the same problem can differ by orders of magnitude in actual outcomes per euro invested. We make those differences visible and comparable.
Research Themes
Our methodology extends across multiple impact domains:
- Climate Efficiency
- Access to Healthcare
- Education & Skills Development
- Sustainable Agriculture
- Water & Sanitation
- Affordable Housing
- Food Security
Each theme applies the same principle: identify a measurable outcome, calculate efficiency across the investment universe, and enable precision capital allocation.
Our Principles
Show, Don't Tell
We skip the marketing speak and show you the data. Our research calculates the actual cost-effectiveness of positive outcomes, so you can see which investments deliver the most impact per unit of capital.
Access for Everyone
Whether you're an individual investor or managing a large portfolio, you get the same quality data and insights. Good information shouldn't be a luxury.
Evidence Over Everything
We love the passion behind impact investing, but passion alone doesn't create change. Rigorous, quantifiable evidence is what moves capital to where it matters most.